Seller’s Guide

Selling your Home

Selling real estate is not something to take lightly. However, there are some easy steps that can help you get the maximum return on your home. The first step is to find a real estate agent to guide you through the process.

Get the Agents Advantage

At some point in the selling process, most people consider selling the property themselves. While FSBO (For Sale By Owner) is not necessarily a bad way to go, homeowners typically do not get the same prices as professional agents. Even after factoring in an agents fees, the amount of work it takes to sell a home tends to make an agent a worthwhile investment.

Real Estate Agents

After finding a real estate agent you trust, the next critical step is pricing your home. Look around at similar houses for sale in your neighborhood and price yours in that range. Of course, the interior and exterior condition of your home will make a large difference. For example, if youve remodeled recently or have new appliances, the price will naturally increase. Your real estate agent will use the MLS (Multiple Listing Service) to come up with an appropriate price; however, this will simply be a suggested price. The final decision will be up to you, which is why it pays to do a bit of comparative research.



The next step is getting your home ready to show. Open houses are critical in stirring up interest in your home, but too few buyers really take the necessary steps to make their homes buyer-friendly. For example, repainting the exterior of your home is relatively inexpensive and offers huge results in terms of curb appeal. Inside, its best to make your home as free of clutter as possible. You may even want to rent a storage space for extra furniture and items--even your closets should look spacious. The offer(s) on your home will most likely come from open house attendants. After that, your agent will be able to handle most of the details, though the final decisions on price and sale will be yours to make.

Getting Ready to Sell

Are you thinking of putting your house on the market? In today’s transitioning real estate market, there are a lot of things to consider when selling your home. What is your time frame for moving? What is the state of the market in your neighborhood? How will you choose the right broker?


Our approach to selling real estate is to provide our clients with products and services that give them a competitive advantage in the market. We start by listening to your special wants, needs and goals. Only with this intimate understanding can we design a unique plan to sell your home.

Things to Consider when Selecting an Agent
Not All Real Estate Agents are the Same

  • The real estate market is highly competitive
  • 10 percent of real estate agents account for 90 percent of houses sold
  • A proactive marketing approach can overcome the competition
  • You need an expert to achieve the best possible outcome

Promises of High Prices are not Always in Your Best Interest

  • Overpricing to get the listing is an old-school real estate scheme
  • You deserve a written, well-researched market analysis
  • Accurate pricing depends upon a true reflection of current market conditions
  • Price reductions 30 days later will negatively impact your market position

The Success Rate for a Private Party Sale is Traditionally Low

  • Only 7% of qualified buyers come from yard signs
  • Only 5% of qualified buyers come from newspaper ads
  • Professional agents generate the most qualified buyers
  • Nearly 70% of all FSBO’s eventually contact a real estate agent

Can Discount Brokers Really Get The Job Done?

  • There are generally more homes on the market than buyers
  • Proactive marketing is an expensive undertaking
  • Marketing & Advertising are discretionary costs eliminated for a lesser commission

An Approach That Gets Results

  • The Maximum Exposure Luxury Marketing Program brings fresh ideas to the market
  • A specialized approach to your individual needs
  • Negotiating strategy that is proactive rather than reactive
  • Building a business one satisfied customer at a time
  • Integrity that transcends personal and business life

Establishing the Proper Price
Dangers of Overpricing Your Home

  • Discourages qualified buyers
  • Better positions competitive homes
  • Reduces advertising response
  • Impacts appraisal valuations
  • Creates doubt & uncertainty
  • Attracts owner financing & bargain hunters
  • Results in your home becoming stale on the market

A Proactive Pricing Strategy

  • Overall objective is to sell your home
  • The market is the common adversary (Supply & Demand)
  • Past sales are not always indicative of current performance
  • Proper pricing should yield one offer for every 10 showings*
  • We must integrate pricing with a balanced marketing plan
  • Factors affecting the sale: Location, Condition, Price, Terms, Realtor

Some Thoughts on the Condition That Affect Price

  • Think like a buyer
  • Start making a list
  • Complete repairs before putting your home on the market

* Based on statistics from the NAR

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